As an example, just take this line that is subject UncommonGoods forwarded to us from HubSpot’s information Director, Corey Wainwright, whom is actually a die-hard fan associated with Princess Bride. Evidently, “As you would like” is a fairly big reference to that particular film (i am aware, I’m sure вЂ” i have to watch it once more), then when she saw this topic line inside her inbox, she simply HAD to click.
Also like it was tailored to be sent personally to her вЂ” after all, why else would it include a reference to Princess Bride in the title though she knew logically that the email was part of a larger-scale send, it almost seemed?
UncommonGoods knows its customer persona such as the straight straight back of their metaphorical hand. It does have a general understanding of its subscribers and their interests while it may not send emails to individual subscribers with references to their favorite movies in the title.