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Aurora Capital Associates comes with a basic concept to push more shoppers to your Meatpacking District literally.

Aurora Capital Associates comes with a basic concept to push more shoppers to your Meatpacking District literally.

Rideshare deal to improve shopping could be “data play,” big landlord says

Aurora Capital Associates has a basic concept to push more shoppers into the Meatpacking District literally. And there’s a twist. The estate that is real company is checking out the way the region could reimburse shoppers’ rideshare when they invest a lot of cash. It’s a modern type of the old training of reimbursing parking storage costs predicated on shopping mall receipts, having an element that is new information sharing.

The neighborhood’s Business Improvement District, property holders as well as perhaps a sponsor that is corporate subsidize the free rides, while ridesharing lovers would offer trip information showing where shoppers originated from and had been fallen off. With all the shopping receipts, companies within the certain area will be armed with brand new insights on clients.

“It’s a information play,” said Jared Epstein, an Aurora principal and vice president regarding the company led by Bobby Cayre. Aurora owns an interest that is significant a nearby. Epstein, who leads its leasing and development, additionally sits from the board regarding the Meatpacking Business Improvement District.