The Ford F-Series features a rich history. Debuted, the vehicle was the best-selling car in the usa. As an element of its launch associated with brand new F-150 (the 14th version regarding the iconic vehicle), Ford commissioned BCG to guage the importance of the F-Series and Ford towards the United States economy. Especially, BCG attempted to respond to the after concerns:
- How exactly does the F-Series compare in dimensions and effect to its competitors as well as other consumer that is recognizable?
- Exactly exactly just How have actually the F-Series and Ford contributed to US work and GDP?
- What’s the present and historical US manufacturing existence of Ford as well as the F-Series?
The F-Series could be the vehicle that is best-selling the usa together with best-selling vehicle globally. As the utmost commonly utilized automobile in 39 of 50 states, the F-Series has 16.6 million vehicles on the highway, representing about 6% of most cars in procedure in the usa. The F-Series can be the essential popular vehicle in 75% of commercial vocations.
Whenever comes up the essential consumer that is popular in america, a truck might not spring to mind, however the F-Series ranks included in this. Its income is higher than numerous familiar services and products and brands, all customer devices, and DisneyвЂ™s entire international experiences section.